Gov’t Tells Snoop He Can’t Sell His Destructive New Drink


by Dr. Boyce Watkins, Your Black WorldScholarship in Action 

Sixteen separate states are stepping in the way of Snoop Dogg’s latest big money venture with the Pabst Brewing Company. Attorneys General from Arizona, Iowa, Illinois, Kentucky, Maine, Massachusetts, New Mexico, Oklahoma, Ohio, Tennessee, Washington, Utah, California, Idaho and Connecticut stood against the release of Snoop’s drink in their territories. Additionally, Guam’s attorney general and the city attorney general of San Francisco all signed a resolution stating that the drink Blast by Colt 45 is dangerous and being marketed to young people.

The drink contains 12 percent alcohol and is sold in 23.5 and seven ounce containers. It is said to have as much alcohol as five beers in one can. There are several fruity flavors for the drink, including: grape, raspberry watermelon, strawberry lemonade and blueberry pomegranate flavors.

"We believe the manufacture and marketing of this flavored ‘binge in a can’ poses a grave public safety threat and is irresponsible," said the letter from the attorneys.

"We are also concerned that the target market for all size containers of Blast … will also include persons under the legal drinking age, in violation of state law."

Both Pabst and Snoop have been heavily criticized for marketing the drink to young people. The company, however, maintains that they are not attempting to sell to underage drinkers. Their words are contradicted, however, by the fact that Snoop Dogg has a very large teen audience, and many of the videos promoting the drink can be seen on YouTube. Additionally, the fruit flavors and large cans are designed to appeal to young people as well.

African Americans have reasons to be concerned about ventures like this one.  Many of these toxic drinks are sold first in our communities, leading many of our young people down the path of addiction and alcoholism that kills tens of thousands in our communities every year. Hip hop culture also contributes to the problem by promoting a lifestyle of anti-intellectual counter-productive waste and excess, leading to thousands of black men becoming marginalized by the rest of society.

I personally call on Snoop Dogg to look beyond the value of a dollar and realize how many young black men he’s killing by guiding them toward the consumption of drugs and alcohol. Snoop himself has knocked on death’s door many times in his own short life, and it saddens me that he is passing this dysfunction from one generation to the next. We need to demand that he and other hip-hop artists do better and I won’t tolerate anything less.


Dr. Boyce Watkins is a Professor at Syracuse University and founder of the Your Black World Coalition.  To have Dr. Boyce commentary delivered to your email, please click here.


Filed under African Americans

7 responses to “Gov’t Tells Snoop He Can’t Sell His Destructive New Drink

  1. Melissa

    Its nice to see you call on snoop to do the right thing, but I don’t see them blasting and banning fourloko’s. Quick to ban the. Black man I see.

  2. Roosevelt Thompson

    I have a question is snoop responsible for the manufacturing
    of this drink? or is he just lending his name for promotion.
    the reason i ask the question because if snoop is not the manufacture
    the government is pursuing the wrong person, I think the people that’s
    making this drink should be taken to task.

  3. Kevin

    While I agree with the messagin this article and that the Snoop or and major black celebrity should not become the new minstrels of the media and power structure. I take great offence to the the line:

    “Hip hop culture also contributes to the problem by promoting a lifestyle of anti-intellectual counter-productive waste and excess, leading to thousands of black men becoming marginalized by the rest of society”

    It is not Hip Hop culture that is doing this it is Mass produce media and radio controlled perversion of Hip Hop that is doing this. Many true followers of the Hip Hop movement and Lifestyle is against “lifestyle of anti-intellectual counter-productive waste and excess” lifestyle. The problem is that the radio and video channels and mass media in general rather sell the nonsense you see on MTV or BET or even the various award shows while great artist that call for you to empower yourself through knowledge and critaical thinking are not given a voice or given very limited voice under the excuse that it will not sell. Hip Hop culture is artist like Jean Grea, Pharoh Monch, Mos Def, Jay Electronica, MF Doom, Talib Quali, The Last Emporer. So please don’t blame hip hop culture.

    Even artist like Jay Z, Em, Dr Dre and 50 are getting tired of it. Check out the track Syllables.

  4. Please make it plain. Is Snoop the money behind the making of Blast by the Pabst company or is he just the promotional tool getting paid. For an alcoholic drink to be put on the market without any understanding from the start that the impact it would cause being marketed to the hip-hop crowd is in itself very stupid. We know the dollar drives everything but for a drink of this supposedly potency to be put on the market and now something is being said, where did legality start and illegality end. Guv’ment don’t sound right, yeah and ask more questions of Pabst, they make it.

  5. I agree. If Snoop was white,nothing would be said by these states.

  6. Verse

    hip-hop… hip-hop…hip-hop!!! The destroyer of all that is good. I am a 35 year-old man who lived through the early 90’s and 2000’s hip-hop, and witness the St.Ides period of marketing using many of the popular rappers of the time. And I, and all my friends at the time, never felt like we needed to go and buy a 40oz. to be cool.

    We for the most part had decent parenting and enough sense to know what was being sold to us.
    This product can go on the market, and if it sells then fine, but if it doesn’t obviously there is no market for it. We get so caught in this “if it was a white man” b.s. that we end up negating in traction we can make towards articulating our points.

    In the words of Wu Tang Clan “Cash Rules Everything Around Me”… and corporate America will use whatever means to access the few dollars the poor and uneducated have.

    And further more… the “hip-hop” generation didn’t create themselves… they are the byproducts of a misguided and “picket fence” wanting generation that thought that they could “get money” and “get gone”!

  7. Anthony 1

    If this product has as much of an alcohol content as reported, then whoever is connected to marketing it should be checked simply because of the real probability that young people will drink it with no sense of the consequence down the road.
    The issue of under-age drinking hasn’t gone away if anything the latest I hear is that it has spiked as relates to alcohol and drugs abuse. Despite the tendacy that young people may think they’re grown, fact is their brains are still developing, growing, and moving toward maturity. The use/abuse of drugs/alcohol to excessive levels during this stage of the brain’s development is a red flag that most young people will ignore and it’s a relationship they don’t want to get wrapped up into at this stage of their growth, if ever. When the brain is compromised, the mind and other aspects of decision-making follow. If you’re looking for proof, check out Snoop’s decision to be involved with this product. Classic example.

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