Why Black People May Want to Reject Valentine’s Day Spending

by Dr. Boyce Watkins, Syracuse UniversityScholarship in Action 

Most men know how expensive Valentine’s Day can get. Someone decided that spending money is somehow a translation to showing love, which is an interesting misguided relationship philosophy. Valentine’s Day is one of the most over-hyped holidays known to man, with advertising starting right after Christmas. Any man in a serious relationship is well-aware of the pending doom of his social life if he doesn’t flex his wallet at least a little bit on that special day.
According to the National Federation’s 2010 Valentine’s Day Consumer Intentions and Actions Survey, over $14 billion is spent on Valentine’s Day related purchases. This is roughly $103 for every single man, woman and child in America. Yes, the hype has real economic consequences.

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